Resources

product, customer-success, marketing
Beyond Surveys: Why Customer Conversations Hold the Real Insight

• 2025-10-22
product
The feedback gap: Why Product Teams struggle to hear the customer

Rob Dumbleton • 2025-10-20
product
Monitor if your product is being oversold on sales calls

Chris Lloyd • 2025-07-21
product
Automatically update Jira issues from sales calls

Rob Dumbleton • 2025-07-21
product
PRDs in 30 seconds!

• 2025-06-30
product
How to develop features using fourfour.ai

Rob Dumbleton • 2025-06-18
executive, customer-success, product, marketing
Market Analysis - Customer research and feedback in the B2B technology sector

Rob Dumbleton • 2025-06-08
New HubSpot App!

Rob Dumbleton • 2025-06-05
Curating topic sets

• 2025-05-22
product, marketing
A practical guide to structuring unstructured feedback

• 2025-05-19
product
Step-by-step guide for AI research tools

• 2025-05-19
sales, executive, customer-success, product, marketing
The NEW Analyst

• 2025-05-15
product, sales, executive, customer-success, marketing
Private GPT history

Rob Dumbleton • 2025-05-09
sales, executive, customer-success, product, marketing
Notification settings

Rob Dumbleton • 2025-05-08
marketing, product, customer-success, sales, executive
Validation vs. Discovery

• 2025-05-01
product, executive
What CTOs really worry about when adopting AI in the enterprise.

Chris Lloyd • 2025-04-29
Are you using ChatGPT for customer research?

Chris Lloyd • 2025-04-28
Deal volatility and churn risk from customer insights

• 2025-04-09
product
Labels

Rob Dumbleton • 2025-04-09
sales, executive, customer-success, product, marketing
Implementing McKinsey’s strategy development process

Rob Dumbleton • 2025-03-28
customer-success
Single view of the account

Chris Lloyd • 2025-03-27
product, executive
Why are Context Windows so important?

Rob Dumbleton and Chris Lloyd • 2025-03-20
sales, executive, customer-success, product, marketing
How to craft a product strategy

• 2025-03-17
customer-success
Proactive customer support

Chris Lloyd • 2025-02-17
marketing
Creating social content

Rob Dumbleton • 2025-02-14
marketing, executive
Validating AdWords

Rob Dumbleton • 2025-01-20
product
Feature insights

Chris Lloyd • 2025-01-20
marketing, product, sales, executive, customer-success
Deconstructing Customer Insights with Jim Kalbach

Chris Lloyd • 2024-11-21
product, customer-success
Four/Four vs. Slack: Choosing the Right Tool for B2B SaaS Customer Feedback

Chris Lloyd • 2024-11-08
product, sales, executive, customer-success, marketing
Is ChatGPT GDPR-compliant?

Rob Dumbleton • 2024-10-29
sales, executive, product, customer-success, marketing
Anticipating B2B SaaS Customer Needs: How Predictive Insights Can Improve Sales and Product Development

Rob Dumbleton • 2024-10-21
sales, product
How customer-centric product and sales discovery methodologies can unite teams to help B2B SaaS businesses win

Chris Lloyd • 2024-09-26
product
10X Faster Product Discovery: Turning Insights into Action

Rob Dumbleton • 2024-09-09
product
Productboard Integration

Rob Dumbleton • 2024-08-15
sales, customer-success
Predictive Insights: Demo

Rob Dumbleton • 2024-07-22
Frequently Asked Questions

• 2024-07-15
product
Four/Four vs Gainsight: A Guide to Finding the Right Data-Driven Tool for Your B2B SaaS Needs

Chris Lloyd • 2024-07-05
sales
How to Effectively Leverage Customer Data Insights

Rob Dumbleton and Chris Lloyd • 2024-07-04
product
Leveraging Customer Insights for SaaS Success

Chris Lloyd and Rob Dumbleton • 2024-07-04
sales
A Unified & Customer-Centric Approach to B2B SaaS Insights

Rob Dumbleton and Chris Lloyd • 2024-07-04
sales
Maximise B2B Opportunity Discovery and Development with Four/Four’s AI-Driven Platform

Rob Dumbleton • 2024-07-02
sales
How Four/Four's AI-Driven Data Insights Can Optimise Sprint and Roadmap Planning for B2B SaaS Teams

Rob Dumbleton • 2024-06-28
customer-success, product, sales
Maximising the Value of Gong’s Revenue Intelligence Software: Using Four/Four’s Advanced AI Data Analysis for Deeper Customer Understanding

Chris Lloyd • 2024-06-25
sales
Using AI to Qualify Prospects: Why Four/Four’s Market Intelligence Platform is So Effective for Improving B2B Prospect Qualification

Rob Dumbleton • 2024-06-20
marketing
Marketing Plan Efficiency: Optimising Marketing Campaign Planning with Real-Time AI Insights

Rob Dumbleton • 2024-06-04
sales, product
62 hours of lost market intelligence for every new customer.

Rob Dumbleton • 2024-05-09
product, marketing
Harnessing in-depth customer conversations: A game-changer in B2B sales strategy and product roadmap

Rob Dumbleton • 2024-04-05
product
B2B SaaS Product Teams: Aligning product value and market needs

Chris Lloyd • 2024-04-02
Meet Sarah

• 2024-04-01
executive
Elevating B2B SaaS strategy with intelligent conversation analysis

Chris Lloyd • 2024-03-28
marketing, product
Why customer insights matter to demand generators?

Rob Dumbleton • 2024-03-25
executive
Navigating the B2B SaaS maze: The challenges faced by Executive teams

Rob Dumbleton • 2024-03-20
product, sales, customer-success, marketing
The danger of HiPPOs and the need for evidence-based decision

Rob Dumbleton • 2024-03-06
customer-success, sales
Driving NRR and more successful customers in B2B SaaS with Decision-Making Software

Rob Dumbleton • 2024-03-05
marketing
The Hero Marketing Journey: How better customer insights elevate B2B SaaS teams

Rob Dumbleton • 2024-03-04
product, marketing
Unmet needs exposed: Supercharge your innovation

Chris Lloyd • 2024-03-03
sales, product, customer-success, marketing
Uniting B2B SaaS teams through their methodologies

Rob Dumbleton • 2024-03-02
sales, customer-success, executive
Capturing the essence of client conversations: B2B SaaS sellers

Rob Dumbleton • 2024-02-02
marketing
Revolutionising B2B SaaS Marketing: A new dawn with customer conversation insights

Rob Dumbleton • 2024-02-02
product
The power of conversational insights: Revolutionising B2B SaaS Product Development

Chris Lloyd • 2024-02-02
customer-success
The role and challenges of a B2B SaaS Customer Success team

Rob Dumbleton • 2024-01-31
sales, customer-success
Empathetic Selling: The secret sauce for success in B2B SaaS sales

Rob Dumbleton • 2024-01-31
marketing
Redefining the B2B SaaS marketing approach: Mastering customer insight

Rob Dumbleton • 2024-01-31
product
The future for B2B SaaS companies with User Research Repositories

Rob Dumbleton • 2024-01-30
product, customer-success
Solving the disconnect in B2B SaaS companies: EFM Software

Rob Dumbleton • 2024-01-30
sales, marketing, customer-success, product, executive
Is your business playing to the same beat?

Rob Dumbleton • 2024-01-30
sales, marketing, customer-success, product, executive
Unearthing strategic decision making in the B2B SaaS ecosystem

Rob Dumbleton • 2024-01-30
sales, marketing, customer-success, product, executive
Revolutionising B2B SaaS businesses with Four/Four's AI-driven customer insights

Rob Dumbleton • 2024-01-30
sales, marketing, customer-success, executive
Unlock hidden value in Salesforce: Revolutionise your CRM with conversational insights

Rob Dumbleton • 2024-01-29

Resources

Beyond Surveys: Why Customer Conversations Hold the Real Insight

The feedback gap: Why Product Teams struggle to hear the customer

Monitor if your product is being oversold on sales calls

Automatically update Jira issues from sales calls

PRDs in 30 seconds!

How to develop features using fourfour.ai

Market Analysis - Customer research and feedback in the B2B technology sector

New HubSpot App!

Curating topic sets

A practical guide to structuring unstructured feedback​

Step-by-step guide for AI research tools

The NEW Analyst

Private GPT history

Notification settings

Validation vs. Discovery

What CTOs really worry about when adopting AI in the enterprise.

Are you using ChatGPT for customer research?

Deal volatility and churn risk from customer insights

Labels

Implementing McKinsey’s strategy development process

Single view of the account

Why are Context Windows so important?

How to craft a product strategy

Proactive customer support

Creating social content

Validating AdWords

Feature insights

Deconstructing Customer Insights with Jim Kalbach

Four/Four vs. Slack: Choosing the Right Tool for B2B SaaS Customer Feedback

Is ChatGPT GDPR-compliant?

Anticipating B2B SaaS Customer Needs: How Predictive Insights Can Improve Sales and Product Development

How customer-centric product and sales discovery methodologies can unite teams to help B2B SaaS businesses win

10X Faster Product Discovery: Turning Insights into Action

Productboard Integration

Predictive Insights: Demo

Frequently Asked Questions

Four/Four vs Gainsight: A Guide to Finding the Right Data-Driven Tool for Your B2B SaaS Needs

How to Effectively Leverage Customer Data Insights

Leveraging Customer Insights for SaaS Success

A Unified & Customer-Centric Approach to B2B SaaS Insights

Maximise B2B Opportunity Discovery and Development with Four/Four’s AI-Driven Platform

How Four/Four's AI-Driven Data Insights Can Optimise Sprint and Roadmap Planning for B2B SaaS Teams

Maximising the Value of Gong’s Revenue Intelligence Software: Using Four/Four’s Advanced AI Data Analysis for Deeper Customer Understanding

Using AI to Qualify Prospects: Why Four/Four’s Market Intelligence Platform is So Effective for Improving B2B Prospect Qualification

Marketing Plan Efficiency: Optimising Marketing Campaign Planning with Real-Time AI Insights

62 hours of lost market intelligence for every new customer.

Harnessing in-depth customer conversations: A game-changer in B2B sales strategy and product roadmap

B2B SaaS Product Teams: Aligning product value and market needs

Meet Sarah

Elevating B2B SaaS strategy with intelligent conversation analysis

Why customer insights matter to demand generators?

Navigating the B2B SaaS maze: The challenges faced by Executive teams

The danger of HiPPOs and the need for evidence-based decision

Driving NRR and more successful customers in B2B SaaS with Decision-Making Software

The Hero Marketing Journey: How better customer insights elevate B2B SaaS teams

Unmet needs exposed: Supercharge your innovation

Uniting B2B SaaS teams through their methodologies

Capturing the essence of client conversations: B2B SaaS sellers

Revolutionising B2B SaaS Marketing: A new dawn with customer conversation insights

The power of conversational insights: Revolutionising B2B SaaS Product Development

The role and challenges of a B2B SaaS Customer Success team

Empathetic Selling: The secret sauce for success in B2B SaaS sales

Redefining the B2B SaaS marketing approach: Mastering customer insight

The future for B2B SaaS companies with User Research Repositories

Solving the disconnect in B2B SaaS companies: EFM Software

Is your business playing to the same beat?

Unearthing strategic decision making in the B2B SaaS ecosystem

Revolutionising B2B SaaS businesses with Four/Four's AI-driven customer insights

Unlock hidden value in Salesforce: Revolutionise your CRM with conversational insights

A practical guide to structuring unstructured feedback