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• Product
• Marketing

Harnessing in-depth customer conversations: A game-changer in B2B sales strategy and product roadmap

The key is getting access to the right information with zero effort to summarise trends into logical areas of focus for the business.

• Product

B2B SaaS Product Teams: Aligning product value and market needs

Are you only hearing feedback when a customer is either thrilled or disheartened? How do you capture the moderate perspective?

• Executive

Elevating B2B SaaS strategy with intelligent conversation analysis

The golden ticket to gaining powerful market insights, driving strategic alignment and ultimately, enhancing the bottom line.

• Marketing
• Product

Why customer insights matter to demand generators?

Generating demand and raising brand awareness is challenging in this rapidly evolving B2B marketplace. A demand generation strategy that achieves business outcomes requires an in-depth understanding of customer needs, behaviours, and pain points.

• Executive

Navigating the B2B SaaS maze: The challenges faced by Executive teams

The inability to see broader market needs results in reactive strategies rather than proactive ones.

• Product
• Sales
• Customer Success
• Marketing

The danger of HiPPOs and the need for evidence-based decision

There's a HiPPO in the room that we need to talk about!

• Customer Success
• Sales

Driving NRR and more successful customers in B2B SaaS with Decision-Making Software

Driving customer growth by continually creating impact and addressing changing customer needs. That's the game.

• Marketing

The Hero Marketing Journey: How better customer insights elevate B2B SaaS teams

Telling a better story using customer insights. Crafting your narrative to make your customers the hero!

• Product
• Marketing

Unmet needs exposed: Supercharge your innovation

What is the job our customer is trying to get done and how can our solution help them.

• Sales
• Product
• Customer Success
• Marketing

Uniting B2B SaaS teams through their methodologies

Combining best of breed B2B SaaS methodologies to codify customer insights into a single truth.

• Sales
• Customer Success
• Executive

Capturing the essence of client conversations: B2B SaaS sellers

Going beyond traditional customer service, carving a path towards genuine customer partnership.

• Marketing

Revolutionising B2B SaaS Marketing: A new dawn with customer conversation insights

Generating sales goes beyond pushing out massive amount of content and selling products; customers want to feel understood, heard and seen.

• Product

The power of conversational insights: Revolutionising B2B SaaS Product Development

What if we could turn the corner and transform every customer conversation into a goldmine of actionable insights?

• Customer Success

The role and challenges of a B2B SaaS Customer Success team

How do you make sure that every customer is not only satisfied, but also gains optimum value from their investment.

• Sales
• Customer Success

Empathetic Selling: The secret sauce for success in B2B SaaS sales

Companies aspiring for sustainable growth should establish value through a profound understanding of their customers’ needs and helping them continually achieve them.

• Marketing

Redefining the B2B SaaS marketing approach: Mastering customer insight

Harnessing the voice of your customers, leaning into their language and working tirelessly to unearth insights into their needs, struggles, and desired outcomes.

• Product

The future for B2B SaaS companies with User Research Repositories

User Research Repositories have emerged as the modern and efficient solution that gather data dynamically, allowing businesses to visualise risky areas, automate tasks, and importantly, to hear the customer.

• Product
• Customer Success

Solving the disconnect in B2B SaaS companies: EFM Software

Discovery of a new way of streamlining and improving the customer feedback process: the implementation of Enterprise Feedback Management (EFM) software.

• Sales
• Marketing
• Customer Success
• Product
• Executive

Is your business playing to the same beat?

So often there are too many views of the world, divided by opinion that’s based on so many different sources.

• Sales
• Marketing
• Customer Success
• Product
• Executive

Unearthing strategic decision making in the B2B SaaS ecosystem

Decisions, decisions. That all-too-familiar hinge that swings businesses between success and setback. But what exactly wraps up this daunting process?

• Sales
• Marketing
• Customer Success
• Product
• Executive

Revolutionising B2B SaaS businesses with Four/Four's AI-driven customer insights

We take pride in going the extra mile to provide unparalleled, detailed customer insights that enable businesses to gain a competitive advantage like never before.

• Sales
• Marketing
• Customer Success
• Executive

Unlock hidden value in Salesforce: Revolutionise your CRM with conversational insights

Imagine being able to capture essential and detailed customer insights from every conversation and automatically populate them directly into your Salesforce.