When it comes to B2B SaaS sales and product development, understanding customer needs and motivations is crucial for success. This is why more SaaS companies than ever are on the lookout for structured discovery and research methodologies to help them gain deeper insights and create more effective go-to market strategies.

The right approach to discovery and research creates a ‘common language’ for your sales and development teams, helping to streamline sales processes, align operations with customer expectations, and support the development of better SaaS products long-term.

That’s why we’re exploring two essential methodologies that every B2B SaaS business should know about: Jobs-to-be-Done (JTBD) and Customer-Centric Selling e.g. (MEDDIC).

To learn more about how these methodologies could be your key to greater SaaS success, download our eBook.