// One view across every customer conversation
Four/Four is a customer intelligence platform. It pulls together calls, tickets, emails and CRM records at scale and surfaces the themes inside them, so product, sales and success teams can act on what customers are saying. It connects natively to Dynamics 365, Teams and Outlook.
// What Four/Four does.
Four/Four is a co-pilot for commercial and product teams. It brings all your customer conversations into one place and analyses them, so nobody has to review every call, ticket and email to know what's going on.
Ingests conversations from 30+ tools
Calls, chats, tickets, meetings and CRM records are pulled in from Dynamics 365, Teams and Outlook, plus Salesforce, HubSpot, Zoom and other tools a customer already uses.
Extracts structured insight, not just summaries
Four/Four identifies pains, needs and feature requests using established frameworks (Jobs-to-be-Done, MEDDIC, SPICED), and groups them into topics, each linked back to the moment in the source conversation.
Queried like an analyst, not read like a report
Clients ask questions in plain language and get evidence-backed answers with citations, track trends on live dashboards, and route findings to other systems.
// What this looks like for your customer.
Catching churn before the renewal call
Renewal risk is usually buried across hundreds of calls and tickets nobody has time to review. Four/Four's Monitor dashboards track sentiment and pain points by account over time, and its Predictive Intelligence scores every account against machine-learning models trained on the customer's conversation history. When risk is detected, it's flagged to other systems, so the team acts weeks before the renewal call, not during it.
Turning feedback into a defensible roadmap
Feature requests arrive scattered across a hundred different conversations, with no reliable way to tell which matter most. Four/Four groups requests into topics and links each back to the accounts and revenue behind it, so the team can see which pain points cost the most in support tickets or lost deals, and prioritise accordingly.
// How it fits the stack you sell.
Connects directly to Dynamics 365, Teams and Outlook
Four/Four imports contacts, accounts, opportunities, tickets and call records from Dynamics 365, integrates directly with Teams, and supports single sign-on via Microsoft Entra ID. It runs inside the Microsoft environment a customer already has, not a new platform.
- Imports Dynamics 365 CRM data, tickets and call records
- Direct Teams integration, meetings captured automatically
- Single sign-on via Microsoft Entra ID
- Per-account view with predictive scoring on opportunities
Also connects to non-Microsoft systems
Many customers run a mixed environment. Four/Four also connects to Salesforce, HubSpot, Zoom and support ticketing systems, so it stays relevant even where Dynamics isn't the only platform.
- Salesforce and HubSpot connectors
- Zoom and other meeting platforms
- Support ticketing systems
- One view regardless of source system
Gives Copilot a wider view
Copilot is built to summarise the meeting in front of it, one call at a time. Four/Four extracts structured insight, such as customer pains, needs and feature requests, across thousands of calls, tickets and meetings, and groups it into cited topics. Four/Four exposes an MCP server Copilot can query, so the wider view is available in the tool the team already uses, with more of the picture in front of them.
- Copilot summarises one meeting at a time; Four/Four covers everything
- Structured insight extraction, with citations back to the source
- Queryable from Copilot via Four/Four's MCP server
Built for enterprise security reviews
Fine-grained, role-based access control, data redaction, and configurable retention policies come standard, and Four/Four holds ISO 27001 certification, the assurances a security team looks for from any Microsoft-ecosystem vendor.
- Fine-grained, role-based access control
- Configurable data redaction and retention policies
- ISO 27001 certified
// Why Microsoft VARs are talking to Four/Four.
Four/Four analyses its own customer base the way it would analyse a customer's. Here's what that shows about demand among Microsoft accounts.
Customers are asking, unprompted, to bring their Dynamics 365 contacts, accounts and tickets into Four/Four, rather than analysing conversations without CRM context.
Teams integration is the most requested integration across Four/Four's customer base, spanning hundreds of accounts.
An enterprise prospect has asked to include Four/Four in their Microsoft renewal cycle: demand to buy through the Microsoft relationship, not directly.
Four/Four is listed on Microsoft's AI Cloud Partner Center and Azure Marketplace, the same ecosystem as the products you already sell.
// The partner program.
Three ways to work with Four/Four, depending on how involved you want to be. All three earn revenue on introductions; the difference is who runs the sales conversation.
You introduce Four/Four, we run the process
You introduce Four/Four to a customer. We discuss, demo and implement.
- Referral fee on any deal that closes
- No selling or technical work required from you
- We schedule and run the briefing with your customer
You sell it alongside your existing work
For partners delivering Dynamics 365 or Copilot who want to bring Four/Four into the conversation themselves.
- Co-sell credit on qualified opportunities
- Sales enablement materials and product training provided
- A named partnerships contact for deal support
You bill the customer directly
For partners with an established resale or managed-services motion who invoice customers under their own agreement.
- Resale margin on licences
- White-label option available for the right accounts
- By application; subject to review
// What partners ask.
Doesn't Microsoft Copilot already do this?
No. Copilot summarises a single meeting. Four/Four extracts structured insight, pains, needs, feature requests, across thousands of calls, tickets and meetings, and groups it into cited topics. It also connects to Copilot through its MCP server, so a customer's team can query Four/Four's analysis from inside Copilot, rather than opening a separate tool.
Is this another vendor for your customer to manage?
It's built to avoid feeling like one. It connects natively to Dynamics 365, Teams and Outlook, so to the customer it looks like part of the Microsoft implementation already underway, not a separate system.
Will it pass a customer's security review?
Fine-grained, role-based access control, data redaction, and configurable retention policies are standard, and Four/Four holds ISO 27001 certification, the assurance a security team expects from any Microsoft-ecosystem vendor.
What's in it for us commercially?
Referral fee, co-sell credit, or resale margin, depending on the tier — see the partner program above. Terms are set on the partner briefing call.
// Talk to the partner team
A 20–30 minute call on the product, the partner tiers, and whether it's a fit for your customer base.