Centuro Global
Leveraging predictive insights to drive growth and customer understanding
By leveraging Four/Four's predictive insights, Centuro Global have enabled their sales and marketing teams to engage proactively with clients and adapt offerings to meet evolving demands.
About the project
Centuro Global equips businesses with the essential knowledge, tools, and resources needed to thrive in a global marketplace. Their innovative technology connects clients with a vast network of global mobility experts and specialists to assist companies with expanding and scaling efficiently.
From handling single requests to providing tailored end-to-end outsourced mobility solutions. Centuro Global is dedicated to helping businesses succeed anywhere in the world.
Addressing key growth challenges at Centuro Global
As a growth-stage company in a highly technical market, Centuro Global faced several challenges that needed addressing, including:
Skill development
Centuro Global needed to equip new team members with a deep understanding of their Ideal Customer Profile (ICP)'s needs. This would enable the team to prepare more effectively for customer calls.
Expansion opportunities
Identifying growth opportunities within their loyal customer base was essential for ongoing success and market penetration.
Solution offerings
The company sought to determine repeatable solution offerings that could be effectively marketed in both new and existing markets.
The positive impact of Four/Four's predictive insights
In June of this year, Centuro Global implemented Four/Four, incorporating its Notetaker and HubSpot applications. Since the deployment, approximately 150 recorded conversations have yielded over 2,500 codified insights linked directly to CRM records.
The impact of integrating Four/Four has been significant across various departments at Centuro Global:
Marketing alignment
The marketing team now leverages Four/Four to identify common pain points across different market segments, which informs ad copy and collateral focus.
Enhanced sales preparation
Sales teams have improved their preparation for calls, leading to more efficient communication of customer needs during follow-ups.
“I rely on Four/Four a lot to summarise the pain points as well as watch over the videos for my own reference of points that were raised...”
Prarthana G.
BDR at Centuro Global
Account development insights
The account development team uses insights from service delivery conversations to strategically inform their next steps.
Strategic positioning
Centuro Global is now better equipped to determine product and service packaging, positioning it effectively for various markets.
“Four/Four is moving the needle for us, ensuring communication and collaboration across teams is both efficient and consistent. Everyone is gaining a better understanding of the customer so that we can work together on how we can fulfil those needs..”
Zain Ali
CEO at Centuro Global
Learn how we can help you succeed.
Get in touch to learn more about how Four/Four can support your business by providing actionable insights, improving customer engagement and streamlining communication across your organization.
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