The 6 best Gong alternatives in 2026

The best Gong alternatives in 2026 are Four/Four, Salesloft Conversation Intelligence, Chorus by ZoomInfo, Avoma and Fireflies.ai. Four/Four is best for teams that want customer evidence across product, CS and engineering. Salesloft (now including Clari Copilot) suits forecasting-led sales orgs. Chorus suits ZoomInfo customers. Avoma is the best-value all-rounder. Fireflies.ai is best for low-cost meeting notes.

Gong alternatives compared

All six tools record and analyse conversations. They differ in who they are built for and in how they charge.

Why people look for Gong alternatives

Most teams look for a Gong alternative because of cost, a focus on sales alone, or limited access to their data. Gong charges per user plus a platform fee, so adding product, CS or marketing users raises the bill fast. Gong is built around reps, deals and forecasts, so product managers and support leaders often find it hard to pull themes across many customers. Teams building with AI assistants also notice that Gong's MCP server returns Gong's summaries but no call transcripts, and each question uses Gong credits. Smaller teams often want a tool they can try in a day without a sales process.

How we evaluated

We judged each tool on six criteria, using vendor pages and public documentation checked on 1 October 2026.

1. Data sources: calls only, or also emails, tickets, chats and CRM records.
2. Analysis depth: single-call summaries, or themes and trends across thousands of conversations.
3. Who it serves: sales only, or product, CS, marketing and engineering too.
4. AI and MCP access: whether AI assistants can reach transcripts and insights, or summaries only.
5. Integrations: CRMs, call tools, help desks and product trackers.
6. Pricing transparency: published prices and a self-serve trial, or quote-only.

The 6 best Gong alternatives, reviewed

1. Four/Four

Four/Four is a voice of customer platform that turns calls, meetings, tickets and chats into structured evidence for product, CS, marketing and engineering teams.

Best for: teams that want customer evidence used across the company, not only in sales.

Key strengths:

• Extracts pains, needs, feature requests and proposed solutions from every conversation, scored for emotion and value, and groups them into topics across segments and time.
• Built-in MCP server with 15 tools, so Claude or ChatGPT can read full transcripts, insights, topics and CRM records, and create labels or new topic analyses.
• Sends evidence into Jira Product Discovery and Productboard, so engineers can check what they build against the customer need.

Limitations:

• No rep scorecards, deal boards or forecasting. Teams that need sales coaching often keep Gong or another sales tool alongside it.
• A smaller vendor than Gong or ZoomInfo, with a shorter enterprise track record.

Pricing model: based on content processed, with no per-seat fees. AI Analyst from £199/month and AI Researcher from £250/month, both billed annually; Enterprise is custom. Free trial on all plans.

Integrations: 40+, including Gong, Chorus, Fireflies.ai, Avoma, Clari, Jiminny, Zoom, Teams, Salesforce, HubSpot, Dynamics 365, Zendesk, Intercom, Jira, Productboard, Slack, Claude and ChatGPT. See Four/Four vs Gong.

2. Salesloft Conversation Intelligence (formerly Clari Copilot)

Salesloft Conversation Intelligence records, transcribes and scores sales calls inside the Salesloft sales engagement platform. Clari and Salesloft completed their merger on 3 December 2025, and Clari Copilot is now part of Salesloft.

Best for: sales orgs that want cadences, call analysis and forecasting from one vendor.

Key strengths:

• Real-time battlecards surface during live calls when objections come up.
• Automatic call scoring, objection tracking and buyer sentiment across the pipeline.
• Sits alongside Clari Forecast in the same company, for teams that want call data feeding the forecast.

Limitations:

• Prices aren't published, and buying the full stack means several products.
• Built for sales teams; product and support teams get little from it directly.

Pricing model: quote-based; Salesloft asks buyers to book a call.

Integrations: Salesforce and other CRMs, Zoom and Microsoft Teams.

3. Chorus by ZoomInfo

Chorus is ZoomInfo's conversation intelligence product, analysing calls, meetings and emails for sales performance and deal insight.

Best for: teams already using ZoomInfo for contact and company data.

Key strengths:

• Call insights joined to ZoomInfo's B2B contact and company data, giving full relationship history per contact.
• Coaching tools for spotting winning behaviours and cutting new-hire ramp time.
• Market intelligence features that track competitor mentions and customer language for messaging.

Limitations:

• Most valuable inside the ZoomInfo platform, so less appealing on its own.
• Prices aren't published on ZoomInfo's site.

Pricing model: quote-based, sold through ZoomInfo.

Integrations: Zoom, CRM sync and ZoomInfo's sales, marketing and operations products.

4. Avoma

Avoma is an all-in-one AI meeting assistant for revenue teams, combining notes, scheduling, coaching and forecasting in modules.

Best for: SMB and mid-market revenue teams that want Gong-style features on a smaller budget.

Key strengths:

• Published per-seat prices, with free viewer and collaborator seats.
• Modular add-ons, so teams pay for conversation or revenue intelligence only if they need it.
• Transcription in 70+ languages, plus an MCP connection through its agentic platform.

Limitations:

• Coaching and revenue intelligence cost extra ($29/seat/month each on annual billing).
• The base Organization plan includes only limited conversation intelligence.

Pricing model: per recording seat: Startup $19, Organization $24, Enterprise $39 per seat per month on annual billing. 14-day free trial, no card needed.

Integrations: Zoom, Teams, Google Meet, Salesforce, HubSpot, Pipedrive, Slack, Aircall, Dialpad and RingCentral.

5. Jiminny

Jiminny is a conversation intelligence and coaching platform for revenue teams, covering calls, video meetings and emails.

Best for: mid-market sales teams that want coaching and pipeline visibility without Gong's price.

Key strengths:

• AI notetaker with automatic CRM logging.
• Coaching insights for managers and competitive intelligence from calls.
• 14-day free trial with full features and no card required.

Limitations:

• Prices aren't published.
• Focused on sales; limited support for product or CS use cases.

Pricing model: quote-based, with a 14-day free trial.

Integrations: HubSpot, Aircall and other CRMs and dialers through its API.

6. Fireflies.ai

Fireflies.ai is an AI notetaker that records, transcribes and summarises meetings across Zoom, Google Meet and Teams.

Best for: individuals and small teams that want cheap, simple meeting notes.

Key strengths:

• Free plan with unlimited transcription, and paid plans from $10/seat/month.
• Transcription in 100+ languages.
• MCP server that gives Claude, ChatGPT and Cursor access to transcripts, summaries and action items.

Limitations:

• Conversation intelligence and team analytics start on the $19 Business plan.
• No coaching scorecards or forecasting at Gong's depth.

Pricing model: per seat: Free, Pro $10, Business $19, Enterprise $39 per seat per month on annual billing.

Integrations: Zoom, Google Meet, Teams, major CRMs, collaboration and storage tools.

Best Gong alternative by use case

How to choose a Gong alternative

1. Name the main users. If it's sales reps and managers, shortlist sales tools. If product, CS or engineering need the data too, shortlist voice of customer tools.
2. List your data sources. Decide whether you need calls only, or tickets, chats and emails as well.
3. Check AI access. Ask each vendor whether its MCP or API returns full transcripts or only summaries, and whether queries cost extra.
4. Price your real headcount. Compare per-seat costs at the number of people who need access, against consumption pricing.
5. Run a trial on your own calls. Import a month of conversations and check whether the themes match what your team already knows.

FAQ

Is there a free alternative to Gong? Fireflies.ai has a free plan with unlimited transcription, limited AI summaries and 400 minutes of storage per team. It works for basic meeting notes but not for Gong-level coaching or forecasting. Avoma, Jiminny and Four/Four offer free trials rather than free plans.

What is the cheapest Gong alternative? Fireflies.ai is the cheapest, with paid plans from $10 per seat per month on annual billing. Avoma starts at $19 per recording seat. For teams with many users, Four/Four can cost less because it charges for content processed rather than seats, from £199 a month.

Can I switch from Gong without losing call history? You can keep your Gong history by connecting Gong to a tool that imports it. Four/Four imports Gong conversations, so you can analyse past calls without cancelling Gong. For other tools, check whether they import recordings and transcripts before your Gong contract ends.

Which Gong alternative is best for product teams? Four/Four is built for product teams. It extracts feature requests, pains and needs from calls, tickets and chats, groups them into topics and sends the evidence into Jira Product Discovery and Productboard. Most other Gong alternatives focus on sales coaching and deals.

Do Gong alternatives have MCP servers? Several do. Four/Four, Fireflies.ai, Avoma and Clari offer MCP connections, and Gong has its own. They differ in what they return: Gong's returns AI summaries but no transcripts, while Four/Four's returns transcripts, insights, topics and CRM records with source links.

What happened to Clari Copilot? Clari and Salesloft completed their merger on 3 December 2025. Clari Copilot, formerly Wingman, is now part of Salesloft's conversation intelligence offering.

Can I use a Gong alternative alongside Gong? Yes. Many teams keep Gong for sales coaching and add a second tool for other teams. Four/Four is designed for this: it imports Gong calls and combines them with tickets, chats and other meetings for product, CS and engineering.

Try Four/Four on your Gong calls.