Notion

For many product teams, Notion is where ideas live. Initiatives, feature requests and roadmap candidates are captured in a Notion database long before they ever reach a formal product tool. Four/Four meets you where you already work, turning your existing Notion database into the backbone of an evidence-based product process.

Import your existing ideas

Connect Notion and Four/Four automatically syncs your databases as projects, with each Notion page becoming a tracked idea. There's no need to migrate, restructure or rename anything — we work with the database you already have. New ideas added in Notion appear in Four/Four within minutes, and any updates you make in Notion stay in sync.

Rank with real customer evidence

Once your ideas are imported, Four/Four's Tracker builds a model from every customer conversation, email, support ticket and sales call we've captured. It reads each Notion page, understands what the idea is really about, and then finds the customer evidence that supports it — even when customers use entirely different language to describe the same need.

Your Notion backlog is ranked by the weight of real customer demand, not gut feel. You see which ideas are backed by the most insights, which accounts and opportunities they touch, and which ones are quietly being asked for over and over again.

Context from everything Four/Four knows

Each Notion idea is enriched with the full context that lives inside Four/Four: the original customer quotes, the segments and personas asking for it, related topics from across your conversation history, and the commercial accounts and opportunities tied to that need. The idea in Notion stops being a one-line title and becomes a window into the voice of your customer.

Commercial stats pushed back into Notion

Four/Four writes the numbers that matter directly back onto your Notion pages, so your product team can prioritise without ever leaving Notion. Add any of these properties to your database and Four/Four keeps them up to date automatically:

• Four/Four Insights — the number of customer insights linked to this idea.
• Four/Four Accounts — the number of customer accounts asking for it.
• Four/Four Leads — the number of leads where this idea has come up.
• Four/Four Opportunities — the number of open opportunities touching this idea.
• Four/Four Issue — a deep link back into Four/Four to see every piece of supporting evidence.

Your Notion roadmap becomes a living, commercially-aware view of what your customers actually want, with one click of traceability all the way back to the original conversation.

Already using another product tool? Four/Four also integrates with Productboard , Jira Product Discovery and Craft.io .