Attention

Four/Four imports the conversations Attention captures from your sales team, combining their AI sales assistant's transcripts with calls and tickets from every other tool you use. While Attention focuses on real-time coaching, CRM updates and follow-up automation, Four/Four turns the underlying conversations into structured insights - customer pains, needs, solutions, and feature requests - using frameworks like SPICED and MEDDIC.

With Attention recordings in Four/Four, you can cluster themes across your pipeline using topic sets, link insights back to the same CRM accounts and opportunities Attention syncs against, and use the AI Analyst to query your full conversation archive in natural language. Workflows can automatically route critical signals from Attention calls to Slack, Jira, or Email - keeping product, sales, and revenue operations aligned on what customers are actually saying.