Customer profiling
What if we can create ICPs based on market insights, so that we can really understand our customer’s goals?
For your
product
team
The quest to perfectly align product and market needs
Diligent and forward-thinking, you pave the way for unique, innovative, and effective solutions that address your customers' diverse and complex needs.
Every 100 hours
of conversation is about...
300 calls
which we convert into roughly...
5000 insights
of customer-focused content.
The persistent hurdle
Deciphering the customer voice
How do you truly understand the ‘voice of the customer' ? The ambiguity of customer feedback, combined with the risk of a skewed interpretation, poses a constant challenge.
- Difficulty in capturing genuine customer feedback
- Challenges in interpreting and analyzing feedback data
- The struggle to align the product as per the gleaned insight
The inadequate aid
Limitations of traditional methods
Before now, you’ve probably used market analyst reports, surveys and feedback forms to try and capture the customer voice.
- Lack of detailed and context-specific feedback
- Limited customer participation due to time-consuming methods
- Difficulty in analyzing abstract customer responses
The revolutionary solution
Codifying real-life conversations
Directly capture the voice of the customer through recorded conversations, creating structured insights.
- Real-life context-rich feedback
- Systematic and easy-to-analyze customer insights
- Comprehensive understanding of needs, pains, and expected outcomes
Making a difference
Redefining customer Feedback
Unlike traditional feedback systems, our platform hooks directly into the conversations where customers are voicing their needs. We ensure an in-depth, rich understanding that leads to successful product development.
- Real-time customer feedback
- Detailed, context-specific insights
- In the flow, no need for separate feedback
The roadmap ahead
Illuminated by genuine voices
A data-driven approach, not based on assumptions or incomplete feedback. The future truly aligning with what the market wants.
- Confidence in understanding needs
- Better aligned, customer-centric products
- A promising future driven by genuine voices
How we help product teams
Roadmap planning
What if we could create a roadmap based on the jobs our customers actually want to do?
Market segmenting
What if we could split our audiences by more than firmographics, so that we can really analyse market trends?
Join our rhythm
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