Roadmap planning

What if we could create a roadmap based on the jobs our customers actually want to do?

Rich customer data
Gather actionable insights directly from customer conversations. Get a deep understanding of needs, problems, and preferences, which will drive your product strategy and prioritize what to build next.
Data-driven decisions
Embrace data-driven decision-making. Develop products and features that are exactly what your customers need, increasing customer satisfaction and loyalty.
Increase efficiency
Translating customer conversations into insights speeds up the research process. Save your team valuable time, enabling them to focus on delivering the roadmap.
Continuous market feedback
Continually capture the voice of the customer, reflecting real-time market needs and changes. Enabling you to adjust your product roadmap based on changing market trends and customer demands.
Improve commercial outcomes
Driving a better, more focused product/market fit will lead to higher adoption, reduction in churn and increased revenue.

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  • Marketing
  • Product

Why customer insights matter to demand generators?

Generating demand and raising brand awareness is challenging in this rapidly evolving B2B marketplace. A demand generation strategy that achieves business outcomes requires an in-depth understanding of customer needs, behaviours, and pain points.

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