Predictive insights

Four/Four builds a unique machine learning model for every account, contact, and lead in your CRM. Each model is trained on thousands of conversations your company has had with similar people, analysing patterns across role, industry, company size, deal stage, and the specific topics that came up. The result is a personalised intelligence briefing for every person you're about to speak with, even if nobody on your team has spoken to them before.

Before a call, your sales team sees which topics are most likely to resonate, what questions to expect, and which pain points similar contacts have raised. This isn't generic persona data - it's derived from real conversations with people in comparable roles at comparable companies, weighted by recency and relevance. A BDR preparing for a first call with a mid-market VP of Engineering gets insights drawn from hundreds of prior conversations with similar technical leaders, not a one-size-fits-all playbook.

Everything is presented directly inside Salesforce or HubSpot so your team can prepare without switching tools. The models retrain weekly as new conversations flow in, so predictions stay current as your market evolves. The difference is immediate: shorter prep time, more relevant conversations, and higher conversion rates driven by real evidence rather than guesswork.