Competitive intelligence

Your sales and customer success teams hear about competitors every day in discovery calls, renewal conversations, and support interactions. But without a systematic way to capture and analyse those mentions, competitive intelligence stays anecdotal and fragmented. Four/Four changes that by automatically identifying when competitors, alternative solutions, or switching intent are discussed, and clustering those mentions across hundreds of conversations using topic modelling.

With CRM integration across Salesforce, HubSpot, and Microsoft Dynamics, you can filter competitive mentions by deal stage, opportunity value, win/loss status, and account type to see which competitors are most associated with lost deals and which positioning wins. Monitor dashboards track how competitive pressure changes across segments, regions, or time periods, helping you spot emerging threats before they become patterns.

The AI Analyst lets you query your competitive data in natural language. Ask "What do enterprise prospects say about switching from [Competitor]?" or "What features do we win on most often?" and get answers grounded in real conversations with citations. Workflows can automatically label conversations that mention specific competitors, building a structured competitive library without manual effort that gives product, marketing, and sales leaders the evidence they need to position, price, and build with confidence.