Churn prediction & account risk

Losing a customer is expensive, but the warning signs are usually buried in conversations that nobody has time to review. Four/Four surfaces those signals automatically. Monitor dashboards track sentiment, pain points, and feature requests by account segment over time, letting your CS team spot negative trends weeks before they escalate. Predictive Intelligence goes further, scoring each account, contact, and lead against machine learning models trained on your entire conversation history to identify patterns that predict churn risk based on real data, not just usage metrics.

When risk is detected, Workflows automatically flag the conversation, apply labels, post to Slack, or create Jira tickets, ensuring churn signals reach the right people without manual review. Notifications alert the right CSM the moment a conversation from an at-risk account is processed, filterable by account type, conversation purpose, or any custom CRM field so your team gets signal, not noise.

The Accounts feature ties it all together with a unified view across Salesforce, HubSpot, and Microsoft Dynamics showing every conversation and insight for each account. CSMs can quickly assess whether an account's trajectory is improving or declining, all in one place. The result is proactive retention rather than reactive firefighting, helping your team save accounts before they're lost.