Turning internal product expertise into tangible product improvements

If you’re a B2B SaaS company, you know your product leaders, solutions consultants, and technical experts are goldmines of customer-driven knowledge.

In meetings, these internal experts often propose creative workarounds or suggest unique customisations to address a customer’s specific needs. These solutions, however, are often buried in call recordings or scattered meeting notes, making it tough for product teams to spot repeating patterns, trends, or opportunities for true product innovation.

Four/Four tackles this challenge head-on by systematising and surfacing these solution insights from customer-facing conversations. Here’s how it works:

Automatic Capture of Solution Insights

Four/Four automatically records and transcribes customer meetings, then uses AI to differentiate between what your customers say and what your internal experts contribute. If a solution consultant (or any internal team member) offers a workaround, proposes a feature, or makes an on-the-fly customisation, Four/Four flags and labels these statements as a “solution” insight. This means the actual voice of product experience gets surfaced as structured, searchable evidence, not just lost in a transcript.

Organizing and Tracking Solutions for Action

Every solution insight is immediately attached to its relevant account or opportunity in your CRM, ensuring complete traceability. The platform’s labeling and tagging features allow further curation, for example, grouping similar solutions or tagging exemplary responses for internal training. Over time, you’ll easily see which workarounds are trending or frequently requested customisations, giving you data-backed rationale on what should be turned into a standard product feature.

Seamless Integration with Workflows

Four/Four brings these solution insights right into your everyday tools, like JIRA or other product management systems. Insights can be pushed directly into relevant JIRA projects, allowing development teams to review the original customer context, prioritise fixes or enhancements, and easily collaborate with sales, consulting, and product colleagues. The traceability is robust, every insight links straight back to the moment in the conversation and the exact CRM record for context.

Accelerate Product Innovation and Internal Training

By capturing the expertise and improvisations of your frontline product experts, Four/Four helps organisations spot emerging needs, prevent duplicated customizations, and create a seamless loop between customer-facing roles and product development. Plus, these insights double as a training resource, new solutions consultants or product owners can learn from the best responses as they onboard.

In short, Four/Four transforms the ad hoc ingenuity of your product experts into a collective asset fueling continuous product improvement and ensuring your solutions keep pace with what customers really need.