Validating messaging
Your marketing team writes messaging based on assumptions about what customers care about. Four/Four lets you validate those assumptions against what customers and prospects are actually saying in real conversations. Use topic sets to take your existing ad phrases and keywords and find which audience segments are actually discussing those topics, broken down by industry, role, company size, and deal stage, so you can see which messages land and which fall flat.
Through CRM integrations with Salesforce, HubSpot, and Microsoft Dynamics, Four/Four connects topics and keywords to the historical value of deals, showing which messaging themes are associated with won deals versus lost ones. Monitor dashboards track how often your key phrases appear in conversations over time, helping you spot when messaging starts losing traction and identify emerging language your competitors haven't caught on to yet.
The AI Analyst can draft ad copy, landing page headlines, and campaign messaging grounded in the exact language your customers use. For example, an industrial automation company used Four/Four to discover that factory managers consistently talk about "reducing unplanned downtime" rather than "improving efficiency" - a subtle but critical distinction for ad targeting. By aligning keywords with actual customer language and linking them to deal outcomes, they reduced cost-per-lead while improving conversion rates.
Ready to get started?
Save your team hours every week listening to recorded calls and manually copying and pasting feedback. Identify trends, themes and patterns in real-time to prove you're making the right decisions.
