Tailored enablement

Four/Four helps Customer Success Managers (CSMs) create personalized content on behalf of their clients, focusing on specific needs.

For example, a university administrator might need to promote the use of the company's student management system which has recently been purchased. The CSM can easily gather and understand detailed information about the university's audience. Then, using insights from Four/Four, a CSM can write a clear email explaining the system's benefits to students and staff, to be sent by the client.

This workflow ensures that the email is just right for the client's needs. Four/Four allows CSMs to play a key role in helping clients reach their goals, adding clear value as a strategic supplier.

For B2B SaaS companies, Four/Four is valuable in many situations:

• Software launch: When a business is starting a new rollout, a CSM can create tailored instructions and messages to help staff learn about the tool and use it easily.
• Feature updates: For a company making changes to its software, a CSM can write easy-to-follow guides and announcements to highlight why the changes improve the system's use.
• Customer training: If a company is introducing advanced features such as a reporting service, a CSM can provide training materials to teach users how to get the most out of the platform.
• Security updates: For a SaaS provider rolling out new security features, a CSM can write clear messages about what’s new and why it's important for keeping data safe.

In each example, Four/Four enables CSMs to deliver straightforward, customer-specific focused content that aids businesses in clear communication and achieving their specific goals.