Research planning

Most product teams start research from scratch every time, writing discussion guides, recruiting participants, and manually analysing recordings. Four/Four flips this by giving you a searchable archive of every conversation your company has already had, structured and ready to query before you schedule a single new interview. Search by topic sets, CRM filters, and insight types to identify gaps in your understanding and focus new research where it matters most.

Because Four/Four captures conversations from prospects who never became customers, you can research audiences you could never otherwise interview. Lost deals, stalled evaluations, and churned accounts all contain valuable insights that would be impossible to gather through traditional research recruitment. Finding the right people to interview for new research also becomes straightforward. The Accounts feature shows which customers have discussed relevant topics, filterable by account type, deal stage, industry, and company size, so you can target participants who will give you the highest-quality insights for your specific research question. When it’s time to interview, the Notetaker joins your sessions automatically via Google Calendar or Outlook, recording and transcribing with speaker identification so your team can focus on the conversation.

After interviews, generate topic models across your research conversations to surface themes you didn’t anticipate. Use the AI Analyst to ask follow-up questions across your entire research corpus and get answers with citations. Workflows can automatically notify stakeholders when new research insights are processed, and the AI Analyst can draft reports, presentation content, or Slack-ready summaries. You can also write research reports directly in Claude or ChatGPT so your AI assistant can search conversations and insights while you write.