Outbound personalisation

Generic outbound doesn't work. Your prospects can tell when a message is templated. Four/Four gives your sales team the real customer language, pain points, and context they need to write outbound messages that sound like they've done the research - because they have. Every call, email, and ticket is analysed for specific pains, needs, feature requests, and objections, filterable by industry, company size, role, or deal stage so you can find patterns relevant to your target audience.

The AI Analyst lets you query this data in natural language - ask "What do mid-market IT managers complain about most?" and get answers grounded in real conversations with citations. Use it to draft segment-specific outbound messages, LinkedIn posts, or email sequences. Load your tone of voice and the Analyst writes content that sounds like your brand while speaking directly to the prospect's real challenges. You can also generate outbound content directly in Claude or ChatGPT so your AI assistant can search conversations and insights while you draft.

Push insights directly into Clay for outbound enrichment, or use Zapier to feed Four/Four data into your existing sales engagement tools. Workflows can automatically trigger enrichment when specific customer signals are detected. The result is outbound messages that reference real industry language, address actual pain points, and cite specific challenges your prospect's peers are facing - all without hours of manual research.