Idea validation

Idea validation is essential for B2B SaaS companies to ensure that the result of an innovation process matches up with what customers actually need.

Four/Four helps with this by collecting real customer and prospect conversations, generating insights and linking these with your own CRM data. Our software captures customer feedback, spots common themes, and aids in prioritizing product features that resonate with users.

This way, you can test new ideas against real feedback, making sure your product development aligns with market needs. Four/Four supports your team in making well-informed decisions that boost customer satisfaction and drive success.

Here's how the process typically works:

• Ideation: Begin with brainstorming and generating ideas within your team. This normally involves in-person or online workshops, commissioning consulting reports, or sourcing feedback from key internal stakeholders.
• Initial concepts: Draft initial concepts based on these sessions to outline potential features or changes.
• Validation: Our software steps in here to take your ideas, and finds instances where customers and prospects are discussing similar ideas. It analyzes feedback to identify key themes and questions, helping validate or challenge your initial concepts. Our AI Analyst will find both the exact moment when the idea was mentioned in a support ticket or online meeting, and associated CRM records helping you determine the commercial value of the idea.
• Refinement: Use insights and conversation details from Four/Four to refine and adjust your ideas, ensuring they resonate with actual customer needs and market demands.
• Presentation: Use the AI Analyst to generate content for presentations using the validated data and feedback. Four/Four's insights provide strong evidence to support or refute the proposed ideas.
• Decision making: Present this evidence to decision-makers, guiding the development of features that are most likely to succeed in the market.

This integrated process ensures your product development is based on real, actionable data, ultimately leading to greater alignment with customer needs and driving business success. Most importantly, anyone in your company from any team can validate their ideas.